English
Noun
executional peak (plural: executional peaks)
- (Advertising) the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in flow of attention|Flow of Attention research results.
#:The company�s new pre-test system provides visual data on the creative elements in their ads such as executional peaks, not just whether or not the product name was said frequently enough.
See also
w:advertising|advertising
w:copy testing|copy testing
flow of attention
Picture Sorts
pre-test
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